When deciding on our product idea we carried out some research into road safety statistics in our local area, and decided that we would like to create a product which increased driver's awareness of pedestrians, cyclists and runners during the twilight hours. Therefore, we decided we would like to create a brand that combined fashion and safety by producing t-shirts that had a large logo on the front in a reflective print. This lead to the creation of our brand 'Reflecto'.

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When researching the statistics

surrounding UK road safety,

we realised how much of an

issue the lack of visibility is,

particularly on the rural country

lanes.

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Did you know...

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o 1000 pedestrians and cyclists are killed in road accidents every year.

o 15% of cycling deaths are caused by a lack of visibility clothing and lights

o 18% of teenagers have reported being in a road accident or a “near miss”

on their way home from school

o 19,000 cyclists are injured each year in the UK alone

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Our tshirts are the perfect combination between safety and style, meaning more people will be willing to wear our reflective garments whilst remaining 'fashionable' at the same time. Currently, we have two products. The first product is a cotton t-shirt that has our logo printed at 200mm diameter on the front. The second product is a sports performance t-shirt which has the logo printed at 200mm diameter on the back. In the future we hope to broaden our product range, including products such as hats and hoodies.